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Duran Duran x TriggerXR

Platform: Qualcomm Snapdragon HMD

Role: Associate XR Designer and Creative Strategist

A Band of Firsts

Qualcomm, Trigger XR, and Duran Duran partnered to produce an interactive XR music experience — Reality Reimagined — using augmented reality (AR) glasses, and launched at the annual Qualcomm Snapdragon Summit. The experience, powered by Qualcomm’s Snapdragon Spaces, blends the alternative world with the surreal, and draws from Duran Duran’s musical future and past for inspiration. Through AR Glasses, music fans reimagine a virtual galaxy of music using AR and spatial audio, enabling an immersive experience that transforms the space around the user. The result is an out-of-this-world experience that takes fans on a journey into a futuristic galaxy and introduces a new layer of immersion to the music experience.

 

- TriggerXR

My Role & Contributions

  • Pre-production XR Research and ideation

  • Lead brainstorming sessions, including emerging technology strategy

  • Pitching initial experience designs to band management​

I had the pleasure of working with other Senior XR Innovators on brainstorming and storyboarding an "other worldly" XR experience to showcase the capabilities of Qualcomm's Snapdragon Spaces and commemorate Duran Duran's entrance to the Rock and Roll Hall of Fame.

I worked primarily on Pre-production research and storyboarding, while collaborating with other XR Designers and Developers on how best to execute this unique Augmented Reality Audio-Visual Experience.

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